What is Social Media Mode, and When Should You Enable It?
Social Media Mode is a feature within your digital certificate settings that enhances the recipient's experience by allowing them to share their certificates on social media. It impacts both the certificate design and the sharing options available to recipients.
What is Social Media Mode?
When enabled, Social Media Mode lets recipients share their certificates on social platforms like LinkedIn, Facebook, and Twitter. You can control whether this feature is active by adjusting settings in the Basic Details tab.
Differences Between Social Media-Enabled and Disabled
When Social Media Mode is Enabled:
For Admins:
- Profile Pictures: You can choose to create certificates with or without profile pictures.
- Social Media Sharing: You can select which social platforms to enable for sharing, such as LinkedIn, Facebook, or Twitter. You can also deactivate sharing on specific platforms.
- Text & Hashtags: You can add recommended text and hashtags to be automatically included in posts shared on LinkedIn and Twitter.
These settings are located under Recipient Experience -> Social Media Posts when Social Media Mode is enabled.
For Recipients:
- Preview Design: The email includes a preview of the certificate inside a phone frame.
2. Social Media Connection: Recipients can connect their LinkedIn or Facebook accounts to access their certificates. If a profile picture is included, it will be automatically used from their connected social media account.
3. Sharing Options: Recipients can share their certificates directly on selected social media platforms. If LinkedIn or Twitter are chosen, the predefined text and hashtags are automatically added. They can also add the credential to their LinkedIn "Licenses & Certifications" section.
When Social Media Mode is Disabled:
For Admins:
- No Profile Pictures: You cannot create certificates with profile pictures.
- No Sharing Settings: The Sharing Settings section is not available.
For Recipients:
- Minimalist Preview: The email displays a simplified certificate preview inside a white frame.
3. Download Options: After verifying their email, recipients can download their certificates as PDFs or images. They can upload the certificate to their LinkedIn profile but won't have the option to share it on social media.
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Should You Enable Social Media Mode?
Social Media Mode is ideal for most use cases. It adds value for recipients while enhancing your company’s visibility online. By default, Social Media Mode is enabled for all badges and certificates.
However, there may be situations where you prefer to disable it—such as when sending certificates to recipients who may be uncomfortable with social media, or when the certificate contains sensitive information not meant for sharing publicly. In these cases, turning off Social Media Mode is recommended.
Troubleshooting Social Media Mode
I Can’t Enable/Disable Social Media Mode
Social Media Mode settings can only be adjusted when creating a new certificate. If you're working with an existing draft or a copied certificate, you won’t be able to change this setting.
I Can’t See the “Sharing Settings” Option
The Sharing Settings tab appears during the Campaign Setup step. If it's missing, it means you are working with a certificate that has Social Media Mode disabled. To access Sharing Settings, create a new certificate and enable Social Media Mode.
I Can’t Add Profile Pictures to My Certificate
There are two possible reasons for this issue:
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Profile Picture Disabled: Check your certificate design and look for Recipient Profile Picture in the left elements list. Enable it from the right panel if it's turned off.
2. Social Media Mode Disabled: If Social Media Mode is disabled, profile pictures cannot be added. You will need to create a new certificate and enable Social Media Mode to include profile pictures.
By following these guidelines, you'll be able to make the most out of Social Media Mode for your certificates and streamline the recipient experience.